Primo Japan Inc., which operates the bridal jewelry business of Primo Global Holdings Co., has added new measurements and diagnostic tools to revamp its Personal Hand Diagnosis, a service that has been well-received since its launch in Japan in 2022,  for one of its brands, I-PRIMO. Primo has also filed an application with the Patent Office to register the name of the service, "Personal Hand Diagnosis," as well as the logo trademark, which was approved.

 

A wedding ring is something you will wear for the rest of your life. It is precisely because a ring is a symbol of happiness that we want you to find the one that suits you best. This is our Personal Hand Diagnosis service is performed by professional staff with jewelry coordinator qualifications, who listen carefully to go beyond appearances and discover preferences you may not even be aware of or new ways of wearing your ring. We have now introduced a special measurement tool on tablet devices in all our store locations to make the process of measuring your hands and discovering your preferences even smoother.

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*"Personal Hand Diagnosis" is a registered trademark of Primo Global Holdings Co., Ltd.