Star Jewelry Boutiques Inc., which manufactures and sells original fashion jewelry from Japan (Headquarters: Yokohama, Kanagawa, Japan; Representative Director: Junji Nagai), and Primo Global Holdings Co., Ltd., which develops jewelry and develops sales channels in Japan and abroad (Headquarters: Chuo, Tokyo; President: Naoki Sawano) have entered into a business cooperation agreement dated November 30 to develop the Star Jewel brand overseas. With this partnership, Primo Global Holdings Co., Ltd. will, though a local group company, open a Star Jewelry store in Shanghai in Spring 2023, the first standalone Star Jewelry store in mainland China.
By having Primo Global Holdings Co., Ltd., which possesses a wealth of experience managing stores in mainland China, Taiwan, and Hong Kong, operate Star Jewelry, a brand popular in China for its sophisticated designs and high-quality original jewelry made in Japan, we aim to expand sales channels by promoting products among the highly discriminating market of China and other Asian countries. In China, we aim to open about five stores in the first three years, mainly in Tier 1 cities.
The first Shanghai store uses the Star Jewelry Omotesando Hills Store, opened in 2022, as its model, and will provide the same range of products and services in a space nearly the same size as the store in Japan, and we also plan to simultaneously launch an official website for the local Chinese market.
◆About Star Jewelry
Star Jewelry is a jewelry brand with headquarters and a flagship shop in Motomachi, Yokohama. Since its foundation in 1946, the company has been committed to jewelry crafted by professionals at its own workshop and still adheres to the principle of making all products in Japan. They carry a wide range of fashion and bridal jewelry with a good reputation not only for highly creative designs but also for their comfort and details that are not readily visible, and also have a solid system of after-sales services. In addition, just as the glitter of jewelry brings joy, they also work on initiatives to help those in difficult environments and situations, and this year marks the 30th year of support for UNICEF during this Christmas season.
They have 57 locations across Japan (including brands such as Star Jewelry Girl, SJX, and more), starting with the original store in Motomachi, Yokohama, as well as locations in Ginza, Omotesando Hills, and the Nagoya Sakae Flagship Shop.
Official site：https://www.star-jewelry.com/
COMPANY https://www.star-jewelry.com/company.html
◆About Primo Global Holdings
With “making PRIMO (the best) dreams into PRIMO (supreme) happiness” as its corporate philosophy, Primo Global Holdings operates bridal jewelry planning and sales companies, and has 128 bridal ring specialty shops in Japan and Asia. Since its foray into Taiwan in 2007, we have expanded locations areas to Hong Kong in 2012 and mainland China in 2016, with overseas sales occupying 40% of sales s of the end of August 2022. In November, we opened our first store in Singapore, which serves as our flagship store in Southeast Asia. In continuing to open up shops across Asia, which is experiencing remarkable growth, we hope to provide customers around the world with products held to the highest Japanese quality standards and, through our meticulous service and hospitality, a shopping experience that will be remembered for a lifetime.