Primo Japan Inc., which operates the bridal jewelry business of Primo Global Holdings Co. Ltd., carries diamonds of the highest quality that have been supervised starting from the production stage for one of its brands, I-PRIMO.
■The reason behind the beautiful shine of I-PRIMO diamonds
The Golden Balance of Brilliance:
Primo Quality Diamonds, Produced at a Rate of Just 0.0001% for the Most Beautiful Brilliance
Diamond brilliance can be divided into three types: "iridescent brilliance" resulting from the prismatic effect of light, "bright white brilliance" resulting from internal reflection, and "twinkling brilliance" resulting from surface reflection. Each of these types of brilliance can be adjusted, and I-PRIMO uses only diamonds that produce the most beautiful balance of the three. Produced at a rate of approximately 0.0001%, these diamonds offer a special brilliance that achieves Primo quality.
◇ 3 Excellent
A Commitment to Cut Grade That Creates Beautiful Reflections of Light
Of the 4Cs, the most important for bringing out the brilliance of a diamond and making it stand out is “cut”. The proportions of diamonds are finely quantified, and any deviation from the standard dimensions or angles of each part will fail to produce beautiful reflections of light. At I-PRIMO, we have created a range of proportions that produce the most beautiful reflections of light that is stricter than the normal range to create diamonds of the finest quality.
◇ Heart & Cupid
Heart & Cupid Appearing in All Diamonds
Look at an I-PRIMO diamond through a special magnifying scope and you will see a bow and arrow from above, and a beautiful, plump heart pattern from below. The Heart & Cupid cut, created by the beautiful reflection of light captured inside, is proof that the diamond has been cut in a way that maximizes its brilliance.
- 拡大
- *Some diamond products are not subject to standards.
◇ Supervision of Production
The Entire Diamond Production Process Supervised to Attain the Golden Balance of Brilliance
Rather than the usual route of purchasing pre-cut diamonds, Primo works with diamond polishing factories to supervise the production process. Only I-PRIMO can maintain this quality for all diamonds of all sizes over 0.18ct. Meticulous about the proportions of our diamonds to create the ideal brilliance, we spend time and effort crafting only diamonds that meet I-PRIMO's quality standards and brilliance.
