On Saturday, September 24, Primo Global Holdings Co., Ltd. opened its second I-PRIMO store in Nanjing, China, at the large-scale shopping mall  The MixC World, which recently opened in Nanjing.

◆A shopping mall with many brand jewelry stores: The MixC World Nanjing
Nanjing is the capital of Jiangsu Province, China, with a population of approximately 7.07 million*. It is one of the four major ancient cities in China and is directly connected to Shanghai by high-speed rail, so it is visited by many tourists from home and abroad. The annual number of marriages in the city is 75,000, and the I-PRIMO store that was opened in the same area in April 2021 is performing well, so we can expect further improvement in brand value with the opening of our second store.
I-PRIMO's strengths, such as meticulous personal support that meets the needs of each customer and our select-order style of delivering one-of-a-kind bridal jewelry, have been well received by customers in the Chinese market, and we have now realized our plan to open a store in The MixC World Nanjing alongside stores from many other jewelry brands. The MixC World is a new large-scale shopping mall that was opened in September 2022. It contains about 300 shops, centering on international brands and based on the concept of fashion trends. Many jewelry brands are also opening stores there, so we can expect a positive effect from customers shopping around for bridal jewelry. The MixC World is adjacent to the Sanshanjie metro station , so access is also very good, and this is expected to promote even greater awareness of the I-PRIMO brand.
 

◆Continued store openings to further advance business in mainland China
Since opening our first store in mainland China in Shanghai in July 2016, we have increased our number of store locations. As of the end of the fiscal period to August 2022 , our overseas sales ratio has exceeded 40%, and we aim to make further progress by continuing to open stores in mainland China. In addition to the existing areas of mainland China, Taiwan, and Hong Kong, we opened our first store in Singapore in June 2022, and through fine service and hospitality and the I-PRIMO brand’s high Japanese standards of product quality, we intend to provide overseas customers with a wide range of purchases that will be the memory of a lifetime.

*National Bureau of Statistics of China , 2022