Primo Global Holdings Co., Ltd. will re-open the I-PRIMO Morioka Odori Store in Morioka City in Iwate Prefecture on Thursday, April 28th in a new location that is just a 6-minute walk from the current store location.

◆For Greater Brand Recognition of the I-PRIMO Brand
The I-PRIMO Morioka Odori Store has been in operation for nearly 20 years at the same location since its opening in May 2003, but now we are relocating to a new location just a 6-minute walk from the current location to carry out remodeling of the store design and updating the storefront display. The new store will be located at the entrance to the local shopping mall, Cross Terrace Morioka, situated at the beginning of the Morioka Odori shopping street, which is a well-known spot that is becoming increasingly regarded as an emerging city center. Our competitors in bridal jewelry have also opened stores in the area, so we can expect to attract customers who are shopping around in search of bridal jewelry. In addition, there are many shoppers walking around the Morioka Odori area from the long-established department store, Parc Avenue Kawatoku, so this new location will be more visible to customers enjoying shopping in nearby areas. We therefore also expect that brand recognition of the I-PRIMO brand will increase further.   

 

◆Creating a Sophisticated Customer Service Space as Bridal Jewelry Specialists
With this relocation and renovation, we are remodeling the store design and updating the storefront display, and also making changes to the store layout to make the store interior more spacious for easier viewing. Making the storefront a glass wall creates a brighter space with a more open feeling, while private booths installed inside makes choosing rings in comfort possible. We have created a store interior that fulfills our commitment, through personalized support, listening to each customer’s individual needs and wants and offering customized suggestions of the most suitable products, to our wish of allowing customers to relax while choosing bridal rings that will commemorate the memories of a lifetime.

 

In celebration of this re-opening, we are launching our “Grand Re-Opening Fair” from Thursday, April 28, 2022.