Primo Global Holdings Inc. will re-open our renovated I-PRIMO Hanshin Arena Shopping Plaza Kaohsiung Store on Friday, April 8, 2022 at a new location in the Hanshin Arena Shopping Plaza, a large commercial facility in Kaohsiung City, Taiwan.  

◆Hanshin Arena Shopping Plaza: Kaohsiung’s Top-Selling Shopping Mall

Located in southern Taiwan, Kaohsiung is the region’s largest city and Taiwan’s largest city by land area, which was home to 2.77 million people as of the end of 2020(※1). This renovation and relocation is to the Hanshin Arena Shopping Plaza, a shopping mall that opened in July 2008, and boasts 2020 sales totalling 14.1 billion yen, making it Taiwan’s 5th largest shopping mall based on sales. Relocating to this location that includes a number of international brands, along with jewelry brands, we expect to attract customers who are shopping around in search of bridal jewelry. We also expect to improve I-PRIMO brand recognition, due to the new store’s prime location, which is conveniently accessible by public transportation including bullet trains, rail lines and MRT.  

 

◆Further Improving Brand Value through Renovation
This renovation and relocation gave us the opportunity to change the store layout by adding more display cases without seating in order to make the store interior more visible. We have also renovated the store to create a sophisticated, elegant space, spaciously designed for a sense of openness while also incorporating private booths so that customers can shop for rings in comfort and privacy. Through our personal support service, suggesting the most suitable pieces based on each customer’s individual needs, we make it possible for our customers to relax and take their time selecting bridal jewelry that will commemorate one of life’s most important memories. 

Through the I-PRIMO brand, we offer our customers the highest made-in-Japan product quality, along with the attentive customer service and hospitality for which Japan is renowned, as they make the purchase of a lifetime.  

 

※1）Taiwan Ministry of the Interior “Yearly Bulletin of Interior Statistics”