On Friday, April 1st, Primo Global Holdings Co., Ltd. will re-open the expanded and renovated I-PRIMO Mega City Banqiao Store in Banqiao Mega City, a large shopping mall in the Banqiao District of New Taipei City, Taiwan.

◆Banqiao Mega City: A Leading Department Store with Sales Exceeding 10 Billion Yuan

Situated in northern Taiwan, New Taipei City’s Banqiao District is developing as a satellite city to Taipei City that is home to 500,000 people as of the end of 2020(※1). Banqiao Mega City, where we will reopen the store in an expanded space, is a commercial facility with annual sales of over 10 billion yuan in 2020, making it the 10th largest in all of Taiwan. With numerous stores occupying retail units in the mall, including international brands and many jewelry brands, we can expect to attract customers shopping around in search of bridal jewelry. Also, the mall’s prime location in an area at the heart of northern Taiwan with good transport links, just a three-minute walk from Banqiao Station, Taiwan’s largest railway station, means that we can expect to attract growing numbers of customers and to further expand recognition of the I-PRIMO brand.  
 

◆Renovation to Further Improve Brand Value
In this renovation, we have changed the store layout over the expanded floorspace by increasing the number of seated booths, while also adding display cases without seating to make the store interior more spacious and easily visible. This new layout is designed to create a sophisticated and elegant space with a sense of openness, while also incorporating elements such as semi-private booths so that customers can relax and choose rings in comfort and privacy. 

Through our personal support service, suggesting the most suitable pieces based on each customer’s individual needs, we make it possible for our customers to relax and take their time selecting bridal jewelry that will commemorate one of life’s most important memories.

 

※1）Taiwan Ministry of the Interior “Yearly Bulletin of Interior Statistics”