Primo Japan Inc. is pleased to announce the relocation and Grand Opening of our I-PRIMO Ginza Flagship Store in Ginza, Chuo Ward, Tokyo on Friday, October 29, 2021.

◆Greater Brand Recognition for the I-PRIMO Brand

While the I-PRIMO Ginza Flagship Store has been in operation as our flagship store at the same location for more than 20 years since it first opened at the end of July 1999 and underwent renovation in April 2015, the store will move to a new location and reopen just a 7-minute walk from the current store so that the store design can be remodeled and the store displays can be renovated. The new store will be situated in Ginza’s 2-chome district along the same Ginza Chuo-dori where many international luxury brands are concentrated in addition to bridal jewelry competitors located in the surrounding area. As a result, we can expect customers looking for bridal jewelry to browse through the store while also increasing awareness of the I-PRIMO brand more than ever.
 

◆Bridal Ring Specialists Offering a Sophisticated Customer Service Space and Complete Proposal Support
This move is an opportunity to remodel the store design and renovate the store displays, changing the layout so that the store interior is more visible and customers can get a better sense of the brand’s worldview. The all-glass storefront and the stairwell connecting the first and second floors create a bright space with a sense of openness. Private spaces are provided on the lower ground floor, and also on the 2nd and 3rd floors , allowing customers to choose rings in relaxed comfort.
 

In celebration of this Grand Opening, our Grand Opening Campaign will be held beginning Friday, October 29, 2021.