Primo Japan Inc. will re-open the newly renovated Lazare Diamond Boutique Sapporo Store on Friday, October 1st, 2021 in a new location. With this move, the name of the new store will also change to “Lazare Diamond Boutique Sapporo Akarenga Terrace Store.” 

◆Greater Brand Awareness of the Lazare Diamond Boutique Brand
The Lazare Diamond Boutique Sapporo Store was in operation at the same location from April 2008 when it first opened until the store was relocated in July 2013. The purpose of the current move is to remodel the store design and update the storefront display, reopening the store at a new location just a 10-minute walk from the present location. Situated in a central 1st floor spot in the Akarenga Terrace shopping mall, this new store is expected to attract shoppers looking for bridal merchandise while shopping around at other stores in the same shopping mall, including dress shops located on other floors. In addition, we can expect to raise brand awareness of the Lazare Diamond Boutique more than ever because the new store faces the Akapura event space, making it highly visible to customers walking around the nearby areas while enjoying events and illuminations, while also being easily accessible from Sapporo Station via direct connection to station’s underground pedestrian walkway in front of the station.

 

◆A Luxury Space for The World’s Most Beautiful Diamond®
As an officially licensed distributor for Lazare Kaplan Inc., the New York diamond-cutting brand, we operate 16 Lazare Diamond Boutique stores in Japan, mainly in major metropolitan areas. This new store has been re-designed to blend a contemporary and traditional sensibilities in keeping with the core values of Lazare Diamond: “Tradition”, “Quality” and “Trust.” In addition to offering our customers the option of shopping for “The World’s Most Beautiful Diamond®” in the comfort of one of the private booths installed inside the store, we have also responded to customer needs by renovating the storefront design to allow customers to peruse merchandise more freely. 

 

In celebration of this re-opening, we will hold a GRAND OPENING FAIR from Friday, October 1st, 2021.