Primo Japan will reopen the newly renovated Lazare Diamond Boutique Kyoto Store in the city of Kyoto at a new location on Friday, June 25, 2021.

◆Greater Brand Awareness for the Lazare Diamond Boutique

Since opening in August 2007, the Lazare Diamond Boutique Kyoto Store has been in business for a long time at the same location. Following updates to the store design aimed at remodeling the new storefront, the boutique will reopen at its new site just 3 minutes’ walk away from the current site. The new location is just 2 minutes on foot from the Daimaru department store, with a number of competitor bridal jewelry stores in the vicinity, so we can expect to attract customers shopping around in search of bridal jewelry. The new site is also close to the Nishiki Market Shopping District, so the store will be more visible to customers who enjoy shopping while walking around the area, and will increase brand recognition for the Lazare Diamond Boutique brand more than ever.

◆The World’s Most Beautiful Diamond in a Premium Space

As an officially licensed distributor for Lazare Kaplan Inc., the New York diamond-cutting brand, we operate 16 Lazare Diamond Boutique stores in Japan, mainly in major metropolitan areas. This new store has been re-designed to blend a contemporary and traditional sensibilities in keeping with the core values of Lazare Diamond: “Tradition”, “Quality” and “Trust”. In addition to offering our customers the option of shopping for “The World’s Most Beautiful Diamond®” in the comfort of one of the private booths installed inside the store, we have also responded to customer needs by renovating the storefront design to allow customers to peruse merchandise more freely. 

 

In celebration of the re-opening, we will hold a Grand Re-Opening Fair beginning on Friday, July 25, 2021.