I-PRIMO Shenzhen MixC Store in Shenzhen, mainland China, will reopen on Friday, November 28th after relocation and renovation.

Primo Global Holdings Co., Ltd., which operates 133 bridal ring specialty stores in Japan and other Asian countries, will relocate its "I-PRIMO Shenzhen MixC Store" in Shenzhen, People's Republic of China, and reopen it on Friday, November 28th.

◆ Increasing awareness of I-PRIMO brand

Shenzhen is a rapidly growing international city adjacent to Hong Kong, and is one of the four major cities in mainland China along with Beijing, Shanghai, and Guangzhou, with a population of 17.79 million (*1). The number of marriages expected to reach approximately 92,000 by 2024 (*2), making it an attractive area for the bridal market.
Our company opened in the same facility in January 2023 and has been operating since then, but we are now reopening with a new store design that provides a comfortable customer service space in order to increase awareness of I-PRIMO brand and attract more customers.

(*1) 2023, Shenzhen Statistical Yearbook 2024
(*2) 2024, Shenzhen civil political situation

Shenzhen MixC: A commercial facility that brings together luxury foreign brands

Shenzhen MixC is the largest commercial facility in the Shenzhen area, opened in December 2004, and is home to approximately 330 stores, mainly international brands, including many jewelry brands, which is expected to encourage customers looking for bridal rings to shop around.In addition, with direct access to Grand Theatre Station on Subway Line 1, it is extremely accessible, and is expected to further increase awareness of I-PRIMO brand.

◆Comment: Naoki Sawano, President and CEO Primo Global Holdings Co., Ltd.

Since opening our first overseas store in Taiwan in October 2007, we have expanded our store locations to Hong Kong in 2012, mainland China in 2016, and Singapore in 2022. We aim to make further progress by continuing to open stores overseas.
We aim to provide our overseas customers with not only the "high product quality that is consistent with Japanese standards" of the I-PRIMO brand, but also "memorable shopping experiences that will last a lifetime" through "attentive service and hospitality."

https://www.iprimo.jp/

◆ Overview of "I-PRIMO Shenzhen MixC Store"