“I-PRIMO Zhengzhou Grand Emporium Store” opens on Friday, November 14th in Zhengzhou City, Mainland China

Primo Global Holdings Co., Ltd. will open the "I-PRIMO Zhengzhou Grand Emporium Store," its first store in Zhengzhou, People's Republic of China, on Friday, November 14th, in the Zhengzhou Grand Emporium, a luxury commercial facility in the city of Zhengzhou, People's Republic of China.
This store will be the 25th store to open in 14 cities in the mainland China business, where the company is expanding its sales channels in Asian countries.

◆ Meeting the expectations of high-quality products, the brand is expanding into new cities

In mainland China, Japanese jewelry brands have a strong sense of trust in their high-quality products and are seen as high-end brands. Our customer base in mainland China is bridal couples in their 20s and 30s, similar to our stores in Japan, but the average purchase price is higher compared to Japan, and customers are keen to see the quality of bridal rings, which are a once-in-a-lifetime purchase. We have operated 24 stores in mainland China since 2016, but we have decided to open our first store in the area in the new city of Zhengzhou, as many customers want to actually touch and feel high-quality Japanese brand products before purchasing, and to further increase our presence in the Chinese market.

Zhengzhou is the capital of China's Henan Province and the political, economic, and cultural center of the Central Plains region. With a population of approximately 13 million*, the city is developing as one of China's leading transportation hubs, with railways, expressways, and air links intersecting. Zhengzhou is expected to have approximately 72,000 weddings by 2023, and is gaining attention as a potential central city following Beijing, Shanghai, Guangzhou, and Chengdu. Its attractive bridal market is expected to further enhance brand value through the opening of this store. Our strengths, including our select-to-order style, which allows us to deliver "one-of-a-kind" bridal rings, and our meticulous personal support tailored to each customer's needs, have been well-received by customers in the Chinese market, leading to the decision to open a store here.
*) Source: 2024 Zhengzhou Statistical Yearbook

Zhengzhou Grand Emporium: A commercial facility housing luxury foreign brands

This commercial facility is lined with foreign luxury brands, and is expected to attract discerning customers. The building will house approximately 550 stores, including many jewelry brands, which is expected to encourage customers looking for bridal rings to shop around. It is also directly connected to Dongfeng Road Station, which is served by subway lines 2 and 8, making it extremely accessible, and further brand recognition is expected to increase.

◆Comment: Naoki Sawano, President and CEO Primo Global Holdings Co., Ltd.

Since opening our first overseas store in Taiwan in October 2007, we have expanded our store locations to Hong Kong in 2012, mainland China in 2016, and Singapore in 2022. We aim to make further progress by continuing to open stores overseas.
We aim to provide our overseas customers with not only the "high product quality that is consistent with Japanese standards" of the I-PRIMO brand, but also "memorable shopping experiences that will last a lifetime" through "attentive service and hospitality."

https://www.iprimo.jp/

◆Store overview of "I-PRIMO Zhengzhou Grand Emporium Store"