Social Initiatives

Primo Japan Inc. received the "ADVANCED" award at the "D&I AWARD 2024," which recognizes and commends companies' diversity and inclusion efforts. This is the first time that a company in the bridal industry has received the "ADVANCED" award for four consecutive years.
We have been recognized for our efforts to foster a corporate culture in which each employee respects D&I while also undertaking a wide range of initiatives from various angles, and for our ongoing efforts to make further changes. We will continue to strive to further promote understanding within the company and create a comfortable working environment.

90% of employees working at the Primo Group are women. Even just looking at store manager positions, the proportion of women is close to 80%, and exceeds 50% of all managerial positions.
Primo Japan Inc. met all five of the evaluation criteria set by the Ministry of Health, Labor and Welfare for the purpose of promoting women's participation in the workforce: "recruitment," "continued employment," "working hours," "ratio of employees in managerial positions," and "diverse career paths," at a high level. The company was awarded the highest level of the "Eruboshi (L-Star)" certification, a mark of the promotion of women's participation in the workforce.

We are committed to helping all customers who visit our stores feel happy and satisfied, regardless of whether they have a disability or not. To this end, we have provided all of our stores with our original "Clover Handbook" and are committed to employee education, including the implementation of sign language classes.
We provide guidance in a cheerful, polite, and respectful manner, from the customer's point of view. We are working to ensure the satisfaction of all customers, including not only customers with disabilities, but also pregnant women, customers who are not feeling well, and elderly customers.

We have established a "Childcare Balance Information Portal Site" that can be used from pregnancy through maternity leave and childcare leave, and even after returning to work. We aim to reduce the anxiety and worries that come from a lack of information in the workplace, and support a smooth return to work through the distribution of advice from senior employees, distribution of guidebooks, and an e-learning system. Male employees can also take childcare leave.

There are childcare fee subsidy systems that can be used for childcare facilities and services, helping to reduce the financial burden. In addition, the "Childcare Balancing Information Portal Site" is equipped with functions such as searching for childcare facilities and sick childcare locations, housekeeping services, and childcare consultation guidance to help working parents with their problems.

Our group hires many employees as full-time employees on the premise of long-term human resource development, and offers a unique educational program called "Primo College" for 10 years after joining the company, regardless of whether they are new graduates or mid-career hires, to cultivate the human qualities that are the foundation of hospitality along the three pillars of "mind," "knowledge," and "skills." In addition, to enable all employees to envision a vibrant future, we clearly define core competencies according to their experience, and foster cooperation through a fair and impartial evaluation system that incorporates achievement indicators based on teams rather than individuals.
In recent years, with the expansion of our overseas business, there has been active exchange of human resources between our domestic and overseas offices. In addition to sharing experience and know-how, we are working on diversity management that respects diversity by stimulating each other and improving our capabilities.

The Group prioritizes improving the quality of life of its employees and is promoting the creation of an easy-to-work environment by implementing flextime systems, telecommuting, and enhancing employee benefits, in order to create a workplace where employees can continue to work energetically and in their own way.

Our group prioritizes life before work, uses the term "life-work balance" to promote harmony between work and life, and strives to improve the quality of life (QOL) of our employees.

We have been promoting the Pink Ribbon Campaign since 2009. Every October, during Breast Cancer Awareness Month, we wear our original pink ribbon logo badges in stores nationwide, and from 2021, we will also wear them in stores in mainland China, Taiwan, and Hong Kong as part of our global efforts to raise awareness of breast cancer.
In addition, we cover the cost of gynecological checkups (breast cancer screening and cervical cancer screening) for all employees, regardless of age.

"School Work Experience" is a job-hunting support activity for junior and senior high school students living in child welfare facilities, conducted jointly by the NPO "Bridge for Smile" and general companies. Since most children living in child welfare facilities leave the facility when they find employment and become independent, it is very important for them to be prepared with the appropriate knowledge and mental preparation for social life.
Since 2010, we have been holding "School Work Experience" every year during the summer vacation in Tokyo, Nagoya and Fukuoka. In addition to practical workshops on such topics as "Work Manners" and "Basic Customer Service," we also offer an original work experience program to help students feel closer to "marriage" through bridal jewelry, so that they can have bright hopes for their work and the future and approach it in a positive manner.

In July 2008, we joined Tokyo Diamond Exchange, an organization made up of Japan's leading diamond dealers. In October of the same year, we were certified as an official member of the World Federation of Diamond Bourses, an international organization whose goal is to share information and solve problems related to diamond trading. We will continue to quickly obtain the latest information on domestic and international diamond markets and provide it to our customers.