Materiality (priority issues)

The bridal rings handled by the Primo Group are offered in a select-to-order style that allows customers to combine loose diamonds, ring designs, commemorative stones on the inside of the ring, and engravings, with detailed support from advisors, and are carefully created by skilled craftsmen.
In addition, bridal rings are lifelong keepsakes, and the feelings that are put into each ring are different for each person. In order to suggest the "ring of destiny" that you will wear for the rest of your life, we always try to be considerate of our customers' feelings and provide detailed support.

Our group focuses on after-sales service so that you can wear your precious ring with peace of mind for a long time. It is available at any store nationwide, and we offer a wide range of free membership services such as cleaning and resizing. In addition to the skills of our skilled craftsmen, our group has a strong network of diamond buyers who are familiar with the quality and origin of diamonds. As a "lifelong keepsake," all center diamonds in engagement rings are provided with a certificate issued by an appraisal agency.

The Group has introduced its own human resource development program, Primo College, to provide continuous guidance over the medium to long term and to improve the abilities of employees along the three pillars of "mind (spirit and feelings)," "knowledge (knowledge)," and "skills (techniques)" so that they can provide high quality customer service equally and ensure efficient store We are striving to enable employees to provide high quality customer service equally and to operate stores efficiently.
We are the first in the bridal industry to be "double certified" as an "excellent company" under the Law for the Promotion of Female Success "Eruboshi (L-Star)" and as a "child-rearing support company" under the Law for Measures to Support the Development of the Next Generation "Kurumin.

In order to spread smiles throughout the community and contribute to creating a city where happiness spreads, our group values our connections with the community and society by conducting activities such as donation of unwanted items and work experience programs for junior and senior high school students. In addition, as the importance of environmental measures increases, we are also engaged in cleanup activities nationwide and reforestation activities on Mount Fuji as environmental conservation activities to pass on a rich and beautiful environment to future generations.

Our Group considers contributing to society and continuously improving our corporate value to be the most important management issue, and aims to be a corporate group that is trusted not only by our customers, but also by our shareholders, business partners, local communities, employees, and other stakeholders.To achieve this, we are implementing various initiatives to ensure the soundness, efficiency, and transparency of management, and are working to enhance corporate governance.