Hong Kong "I-PRIMO Causeway Bay Lee Garden Store" to relocate and reopen on Friday, February 6th

Primo Global Holdings Co., Ltd. (Head office: Chuo-ku, Tokyo; President and CEO: Naoki Sawano), which operates 133 bridal ring specialty stores in Japan and other Asian countries, will relocate its "I-PRIMO Causeway Bay Fashion Walk Store" in Causeway Bay, Hong Kong Special Administrative Region, and reopen it as the "I-PRIMO Causeway Bay Lee Garden Store" on Friday, February 6th.

◆ Increasing awareness of I-PRIMO brand

We currently have five I-PRIMO stores in Hong Kong. The first store opened in Causeway Bay in October 2012 and has been in business for approximately 13 years. However, in order to increase awareness of I-PRIMO brand and attract more customers, we have redesigned the store to provide a comfortable customer service space and are reopening at a new location.

◆Lee Garden Two, where luxury brands from around the world come together

Lee Garden Two is a luxury shopping mall and office complex located in the heart of Causeway Bay, and one of its major attractions is that it brings together international luxury brands. It is also very accessible, just a three-minute walk from MTR Causeway Bay Station, and is expected to further increase awareness of I-PRIMO brand.

◆Comment: Naoki Sawano, President and CEO Primo Global Holdings Co., Ltd.

Since opening our first overseas store in Taiwan in October 2007, we have expanded our store locations to Hong Kong in 2012, mainland China in 2016, and Singapore in 2022. We aim to make further progress by continuing to open stores overseas.
We aim to provide our overseas customers with not only the "high product quality that is consistent with Japanese standards" of the I-PRIMO brand, but also "memorable shopping experiences that will last a lifetime" through "attentive service and hospitality."

https://www.iprimo.jp/

◆ "I-PRIMO Causeway Bay Lee Garden Store" store overview