I-PRIMO Chengdu IFS Store in Chengdu, China to reopen at new location on Friday, July 11th

Primo Global Holdings Co., Ltd. will relocate the "I-PRIMO Sino-Ocean Taikoo Li Chengdu Store" in Chengdu, People's Republic of China, and reopen it as the "I-PRIMO Chengdu IFS Store" on Friday, July 11, 2025.

◆ Increasing awareness of I-PRIMO brand

Chengdu, located in the central part of China's Sichuan Province, is the capital of Sichuan Province with a population of 16.23 million (*1). In addition to being designated as a national historical and cultural city, the economy has also been revitalized by urban development in mainland China, and the good old cityscape and new culture are fused. In addition, as of 2022, the number of annual marriage couples in Chengdu exceeded 110,000 couples (*2), making it a hot city as a bridal market.
In December 2019, we opened the "I-PRIMO Sino-Ocean Taikoo Li Chengdu Store" as our first store in Chengdu and continued to operate there. I-PRIMO In order to expand brand recognition and attract more customers, we redesigned the store and called the "I-PRIMO Chengdu IFS Store" We have decided to relocate and reopen as a house.

*1) 2024 Chengdu National Economic and Social Development Statistics Gazette
*2) 2022, Sichuan 统计年鉴 2023

◆Chengdu IFS: A commercial facility that brings together foreign luxury brands

The newly opened "Chengdu IFS" is a large complex located in the commercial area at the intersection of Chunxi Road and Hongxing Road in the center of Chengdu, Sichuan Province, China. It opened in January 2014 and is popular with local residents and tourists as an urban landmark that combines shopping, dining, entertainment, art, offices, and housing. With approximately 300 stores, mainly foreign luxury brands, and many jewelry brands, customers looking for bridal jewelry can expect to shop around in the complex. The first and second basement floors are directly connected to Chunxi Road Station on Chengdu Metro Lines 2 and 3, making it very convenient for transportation.

◆Comment: Naoki Sawano, President and CEO of Primo Global Holdings Co., Ltd.

Since opening our first overseas store in Taiwan in October 2007, we have expanded our store locations to Hong Kong in 2012, mainland China in 2016, and Singapore in 2022. We aim to make further progress by continuing to open stores overseas.
We aim to provide our overseas customers with not only the "high product quality that is consistent with Japanese standards" of the I-PRIMO brand, but also "memorable shopping experiences that will last a lifetime" through "attentive service and hospitality."

https://www.iprimo.jp/

◆ Overview of "I-PRIMO Chengdu IFS Store"