Because we care about people,
We have established a strong and competitive organizational structure.
Developing human resources and creating an environment that delivers the best customer experience
In order to provide our customers with "a memorable shopping experience of a lifetime," our Group believes that "customer service skills = human resources" is the most important differentiating factor. Based on this belief, we are working to develop human resources and strengthen our organizational capabilities, focusing on the four pillars of "recruitment," "education," "evaluation," and "placement."
Recruitment
We place emphasis on individuality in our hiring practices and strive to secure excellent human resources. During the selection process, we maximize the potential of each candidate and carefully assess their compatibility with the company. We have created an environment where diverse human resources can thrive, whether they are new graduates or mid-career hires, and we welcome colleagues who can grow together with us.
About Education
In Japan, we have introduced our own educational program "Primo College" for 10 years after joining the company, clearly indicating the competencies for each position, and have established a system where employees can voluntarily improve their skills. Furthermore, to strengthen sales capabilities, sales trainers in each area will conduct OJT training. We also recommend employees to obtain the 3rd grade "Jewelry Coordinator Certification" sponsored by the Japan Jewelry Association.
About the evaluation
In order to help all employees envision their future, we have implemented an evaluation system based on job rank, and we regularly review it in response to changes in social conditions and the working environment. We also introduce incentives that will increase motivation, and we have developed a system for teams (stores) rather than just individuals. We aim to create a comfortable working environment where we can foster cooperation and improve each other.
About placement
In order to accommodate the lifestyles and diverse values of our employees, we provide opportunities for job selection, such as a shortened working hours system and a career path for sales professionals. In addition, we have created an environment where knowledge is shared and developed through personnel exchanges between each business location, and where employees can improve each other. This allows us to continuously develop global human resources who will be responsible for expanding into new areas and markets, and to enhance the strength of the entire organization.
Through these efforts, we aim to build a strong organizational structure that can adapt to the changing market environment. By utilizing the experience and customer service skills of our veteran employees and continuing to work on improving the management skills of our store managers and other executives, we hope to provide our customers with sincere service and remain a trusted company.
Happiness of employees leads to happiness of customers.
Our group is committed to developing human resources so that we can provide products that will be loved by our customers for a long time and provide personalized services that meet the needs of each individual. We believe that employees feeling happy through their daily work is directly linked to improving the quality of our services to our customers.
In our unique program, "Primo College," we aim to improve the capabilities of our employees through continuous instruction based on three pillars: "mind," "knowledge," and "skills." By creating an environment where employees can experience self-growth and a sense of accomplishment, we are able to provide high-quality customer service and efficient store operations.
In addition, the role played by employees with extensive customer service experience and excellent customer service skills is extremely important in our business model. We have created an environment where women, who account for more than 90% of our employees, can work energetically for the long term, and we aim to increase the length of employment. This gives employees a sense of fulfillment, which leads to heartfelt service for customers.
Furthermore, our group is the first in the bridal industry to receive both the "Eruboshi (L-Star)" certification, a certification for excellent companies based on the Act on Promotion of Women's Participation and Advancement in the Workplace, and the "Kurumin" certification, a certification for "childcare support companies" based on the Act on Advancement of Measures to Support the Development of the Next Generation. These efforts demonstrate our determination to pursue the happiness of our employees and, as a result, to realize better customer service.
