
Corporate Philosophy


Share The Moment
Turning happy moments into everlasting memories
There are many special events in life.
Sharing that joy together
We would like to get started.
Our feelings of unity become the greatest happiness.
In time, it will become an everlasting memory.
Because I've always believed that.
We are Primo Global Holdings.
Code of Conduct
Five Values
In order for all employees to continue creating the highest (primo) value, we have set standards that range from consideration for customers to the pursuit of business acumen.

01
Customer Focus
Always be considerate of the customer's feelings and act with high interpersonal sensitivity (EQ) and flexibility.
02
Teamwork
We respect diversity, complement each other, hone each other, and work as a unified team to create the greatest value.
03
Sense of mission, sense of responsibility, desire to achieve
With a sense of mission and responsibility to continue supporting happiness, we will work tenaciously to achieve our goals.
04
Challenging spirit
In an ever-changing environment, we will continue to take on new challenges and innovate without fear of failure.
05
Integrity
Be honest and sincere in all things and strive to be a role model
Origin of the corporate logo
Our corporate logo represents our global business expansion, centered on the theme of "people," which we value.

01
The main part of the logo is derived from the kanji character for "person." By using the most important "person" as a motif, it represents the idea that people shine like diamonds.
02
It expresses our company's vision of spreading "Japanese hospitality spirit" abroad. It has the nuance of a scene of Mount Fuji, a symbol of Japan and located in the center of the country, reflected on the water.
03
By placing the characters for "person" one above the other, we represent the everlasting bonds between employees and customers, and between wedding couples.
04
The logo uses warm colors that represent love and passion, giving it a Japanese feel.
05
The inclusion of diamonds in our company name indicates that we are a company that deals in bridal jewelry.