"Making PRIMO (the best) dreams into PRIMO (supreme) happiness "
The idea behind this corporate philosophy is that we want couples getting married to be able to express the memories of the happiest moment of their lives in the form of a ring that they can keep forever.
As times change, so do the forms of engagement and marriage. However, the happiness of a couple who meet their special someone and decide to spend the rest of their lives together will remain the same no matter the era.
More than 25 years after our founding, our business has expanded overseas and we now have 130 stores in Japan and overseas. Even as time passes and our location changes, we will continue to help turn "the greatest dreams into the greatest happiness" through bridal jewelry.
Primo Global Holdings Inc.
President and CEO
President and CEO
Naoki Sawano
