History

Founded in Chuo Ward, Tokyo

I-PRIMO Ginza flagship store opens as the brand's first store

Lazare Diamond Boutique Ginza flagship store opens as the brand's first store.

Primo Diamond Taiwan Inc. is established with the aim of expanding business in Taiwan.

I-PRIMO Zhongxiao flagship store opens as the first store in Taiwan

Primo Diamond Hong Kong Ltd. was established with the aim of expanding business in Hong Kong.

I-PRIMO Causeway Bay Flagship Store opens as the first store in Hong Kong.

Primo Diamond Shanghai Trading Co., Ltd. was established with the aim of expanding business in mainland China.

I-PRIMO Hong Kong Plaza store opens as the first store in mainland China.

Reached 100 stores globally

Established Kuno Primo Co., Ltd. through joint investment with K Uno Co., Ltd.

Kuno Primo Co., Ltd. opens the Kay Uno Taipei Zhongxiao flagship store as the first store in Taiwan.

PJ Holdings Co., Ltd., a holding company for Primo Japan Inc. is established.

PJ Holdings Co., Ltd. changed its name to Primo Global Holdings Co., Ltd.

I-PRIMO Yonago Shinmachi Tenmaya store opens, expanding sales area to all 47 prefectures nationwide

Primo Diamond Singapore Pte. Ltd. was established with the aim of expanding business in Singapore.

I-PRIMO ION Orchard Store opens as the first store in Singapore

Concluded a business partnership agreement with Star Jewelry Boutiques Co., Ltd. regarding overseas expansion.

STAR JEWELRY Shanghai Grand Gateway 66 Store opens as the first STAR JEWELRY store in mainland China.

STAR JEWELRY Shin Kong Mitsukoshi Xinyi Place A8 Store opened as the first STAR JEWELRY store in Taiwan.

Acquired the trademark and exclusive sales rights for "LAZARE DIAMOND" in Japan from Lazard Kaplan International Inc. and its Japanese branch Lazard Kaplan Japan Inc.