In May 2007, our group expanded overseas for the first time.
Since starting our business in Taiwan, we have been steadily expanding our overseas business.
Since starting operations in Taiwan in May 2007 as our first overseas expansion, our group has been steadily expanding our overseas business. Our group's high-quality bridal jewelry and Japanese-style attentive customer service are key points that attract the support of overseas customers, and this has enabled us to differentiate ourselves from local competitors by selling products at the same prices overseas as in Japan. We currently operate in mainland China, Taiwan, Hong Kong, and Singapore, and in each of these regions we are a pioneer in operating ahead of other Japanese bridal jewelry specialty stores.
Expanding overseas business by promoting unique models
Our group's basic policy is to provide the same "best customer experience" and "product lineup" as in Japan, based on the business model we have established as a leading player in Japan. At the same time, we have localized our store opening and advertising strategies, adopting the most suitable options for each region, which has resulted in building a differentiated positioning. Having established a solid business foundation in Taiwan and Hong Kong, we have expanded our footprint to mainland China and Southeast Asia by utilizing our know-how and human resources base.
“I-PRIMO Suzhou Center Mall Store” in Suzhou, China
