About our group brands
I-PRIMO
"I-PRIMO" is an original brand of our group, which operates 113 stores both in Japan and overseas. This brand features a wide range of price points and a diverse selection of over 220 designs, from designs with mythological and constellation motifs to designs incorporating a Japanese atmosphere and unisex rings. This is a brand where you can find the bridal jewelry that best suits you, worthy of a lifelong keepsake. We will be there for you during your special moments with our attentive and heartfelt service.
Lazare Diamond Boutique
Lazare Diamond Boutique is a bridal specialty store of Lazare Diamond, a pioneer in the diamond industry and one of the world's top three cutters brands, founded in New York. There are 15 stores in Japan.
Using our unique "Ideal Make" technique, we use diamonds that bring out their brilliance, creating a range of original jewelry in the mid- to high-priced range that stands out from the rest.
All brands are available for select orders.
We also offer lifetime membership services.
All of our stores are directly managed, and we listen carefully to our customers' needs and suggest the best ring from our wide selection of designs. Our "select order" format allows you to choose the diamond grade and engraving, making a one-of-a-kind ring. Since production and processing only begins after an order is placed, we always create and provide a ring just for you.
We are committed to creating high-quality products without compromise, and have established a production system that makes this possible. Furthermore, we procure diamonds steadily from multiple reliable suppliers, and always maintain their quality. We also provide comprehensive after-sales maintenance that is available at any store nationwide. We also offer a free membership service with many benefits. It is our wish to be by your side as you build a bright future through our lifelong after-sales service.
I-PRIMO 's message engraving service allows you to engrave your initials, a memorable date, a message, etc. on the inside of your wedding ring for free.
All diamonds over 0.18 carats handled by I-PRIMO come with appraisal certificates. I-I-PRIMO requests appraisals from five trusted institutions recognized both in Japan and overseas. We respond to your trust with quality certification from industry-certified institutions.
Our hope is to support you both towards your bright future through our free membership service and lifelong after-sales service.
A quality certificate will be issued by Lazare Kaplan International Inc. This certificate certifies that your diamond is a "Lazare Diamond" that has been analyzed and graded by the company's experienced graders.
