Primo Global Holdings' Business
Through the sale of bridal jewelry, we give shape to our customers' dreams.
The Group is based in Japan and operates internationally. It consists of eight companies: the Company, six consolidated subsidiaries, and one equity method affiliate.
The Group's operations, excluding equity method affiliates, are divided into two segments: "Domestic Business" and "Overseas Business," and we sell and purchase bridal jewelry in each region.
Based on our corporate philosophy of "Making PRIMO (the best) dreams into PRIMO (supreme) happiness," we do not just sell bridal jewelry as a "product," but also stand by our customers' "thoughts" and give them "shape" as a lifelong keepsake.
Because these are important keepsakes in life, we value the time you spend considering them in our store.
Bridal jewellery is a precious keepsake that symbolises a significant milestone in life: marriage.
Therefore, customers usually visit a store and make a careful selection after carefully considering the design, comfort, budget, etc. Our mission is to provide these customers with the best purchasing experience.
To this end, our Group has built an extensive store network both domestically and internationally.
Providing the best shopping experience for customers around the world
Our group also caters to international markets, and since starting our first overseas business in Taiwan in 2007, we have been steadily expanding our overseas business. We currently operate in Taiwan, Hong Kong, mainland China, and Singapore. This allows us to provide a thoughtful shopping experience to customers all over the world.
Number of stores operated globally
134
Shop
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Japan
87
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Mainland China
24
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Taiwan
16
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Hong Kong
5
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Singapore
2
*As of the end of April 2025
Two brands with unique personalities
"I-PRIMO" and "LAZARE DIAMOND"
Our group offers two distinctive brands: "I-I-PRIMO" and "LAZARE DIAMOND."
Each brand has its own unique image and product concept, and offers services and pricing that meet the diverse needs of our customers.
The best shopping experience comes from the best customer service.
That is why we focus our efforts on human resources.
Our Group is committed to developing human resources in order to maintain a high level of quality in our product proposals and personalized customer service.
Through our unique training program, "Primo College," we aim to improve the capabilities of our employees based on the three pillars of "mind," "knowledge," and "skills," and to achieve high-quality customer service and efficient store operations. In particular, in light of the importance of employees with extensive customer service experience, we aim to create an environment where women can play an active role over the long term and increase the length of employment.
