What is the PRIMO RING PROJECT?
Making PRIMO (the best) dreams into PRIMO (supreme) happiness
Based on this corporate philosophy, and with the desire to make as many people as possible realize their dreams and bring them happiness, our company launched the company-wide CSR activity "PRIMO RING PROJECT" in 2007.
Thanks to the initiative and enthusiasm of each member participating in the project, various activities are carried out every year based on the four activity guidelines. The power of each individual is combined, and the circle of smiles (= RING) spreads to employees, customers, business partners, and local communities. Since 2018, we have been working on activities that meet global standards, with the Sustainable Development Goals (SDGs) established by the United Nations in mind.
The significance of the PRIMO RING PROJECT
By "connecting" and "expanding" the ring of happiness through our four action policies, we aim to become "a presence that is loved and trusted by all things"
"PRIMO RING PROJECT" team
The "PRIMO RING PROJECT" team is made up of members who volunteered from all over Japan, with the mission of proactively promoting our CSR activities. In order to address social issues and work on the four activity policies in a well-balanced manner, the members themselves are responsible for everything from proposing activities to carrying them out and raising awareness within the company, especially in the case of social contribution activities.
Comments from 2024 project members
When the project first started, the activities were mainly carried out by members only, but in the last few years, in order to deepen the penetration of the activity philosophy both inside and outside the company, we have encouraged the participation of non-member employees and have been carrying out various projects nationwide through collaboration with partner organizations. By combining video conferences and face-to-face meetings and communicating closely with members all over the country, we hope to continue spreading the ring of happiness in order to realize our corporate philosophy of "Turning the greatest dreams into the greatest happiness."
CSR Report
The cover of the CSR report features the symbol pattern of the "PRIMO RING PROJECT". It is based on the motif of the "double wedding ring", an ancient patchwork pattern derived from wedding rings. It expresses the thoughts behind the project, such as "connection", "expansion" and "chain of happiness".
