Primo Global Holdings Co., Ltd. announces the opening of the grand opening of the I-PRIMO Yuen Long YOHO MALL Store in Yuen Long YOHO MALL, a large-scale commercial facility in Hong Kong’s Yuen Long district, on Tuesday, June 1st, 2022.

◆Yuen Long YOHO MALL: The Largest Shopping Mall in the Northern New Territories
As one of Hong Kong’s New Territories, Yuen Long district is a high-profile area that has developed rapidly in recent years. Currently, many new housing developments continue to open, and, as of 2020, the area was home to 650,000 people, making it Hong Kong’s third largest district.(※1) Yuen Long YOHO MALL, where this grand opening will take place, is a shopping mall that first opened in September 2015, and that boasts a high reputation as Yuen Long district’s only large-scale commercial facility. With more than 320 stores in the mall, including international brands, and jewelry brands, along with a movie theater and supermarket, we can also expect to attract customers shopping around in search of bridal jewelry. In addition, the facility is easily accessible via direct connection to Yuen Long Station on the MTR Tuen Ma Line, at this central Yuen Long location, we expect to attract a large number of customers while increasing awareness of the I-PRIMO brand even further.  
 

◆Bridal Jewelry for the Memories of a Lifetime in a Comfortable Store Interior
The spacious store interior is an elegant, sophisticated space designed to create a feeling of openness, while also incorporating elements such as semi-private booths in response to customer feedback, so that customers can choose rings in comfort and privacy in a serene customer service space. Our personalized support, in which we propose the most suitable products based on each individual customer’s needs and wishes, makes it possible for customers to relax and take their time choosing bridal jewelry for their memories of a lifetime in an environment that is perfectly suited to making this once-in-a-lifetime purchase. 
Through our I-PRIMO brand, we offer our customers high-quality “made in Japan” products for this once-in-a-lifetime purchase, manufactured to the highest standards and introduced through Japan’s renowned conscientious customers service and hospitality. 
 

※1) : Hong Kong Monthly Digest of Statistics