Primo Global Holdings Co., Ltd. will re-open the newly renovated Lazare Diamond Boutique Yokohama Minato Mirai Store in its new Sakuragi-cho, Naka Ward location in Yokohama on Friday, May 20, 2022. 

◆Greater Brand Awareness of Lazare Diamond Boutique
Although the Lazare Diamond Boutique Yokohama Minato Mirai Store has been in operation at the current location for less than 10 years since first opening as our 12th store in April 2013, due to the large-scale renovation of the shopping mall in which the store leased space as a tenant, we are taking this opportunity to relocate and remodel the store in a new unit in the same facility, and also to update our storefront displays for our grand re-opening. This time, we are re-opening the renovated store in Colette Mare, one of the representative shopping malls in Yokohama’s Minato Mirai district since the mall first opened in March 2010. Many other jewelry brands have opened stores here, so we can expect to attract customers shopping around in search of bridal jewelry. We also expect the central Minato Mirai area to continue attracting large numbers of customers, which means we also expect greater brand awareness of Lazare Diamond Boutique.

◆The World’s Most Beautiful Diamond in a Premium Space
As an officially licensed distributor for Lazare Kaplan Inc., the New York diamond-cutting brand, we operate 16 Lazare Diamond Boutique stores in Japan, mainly in major metropolitan areas. This new store has been re-designed to blend contemporary and traditional sensibilities in keeping with the core values of Lazare Diamond: “Tradition”, “Quality” and “Trust”. In addition to offering our customers the option of shopping for “The World’s Most Beautiful Diamond®” in the comfort of one of the private booths installed inside the store, we have also responded to customer needs by renovating the storefront design to allow customers to peruse merchandise more freely. 
 

In celebration of the re-opening, we will hold a Grand Re-Opening Fair beginning on Friday, May 20, 2022.